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Complete Guide on How to Start a Fitness Business in Nigeria

Complete Guide on How to Start a Fitness Business in Nigeria
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When making counts of fast rising businesses in Nigeria; Fitness business is definitely among top 5 businesses that’s less competitive and yet, very profitable to a very large extent. Almost everyone would agree that Health is wealth. As a result of this there has been more creation of personal gym trainers than in recent years than ever before.

However, it’s quite sad to learn that in many communities and cities, there is no establishment of a fitness or gym center. It makes a person wonder and you begin to ask questions such as:

Is fitness training startup cost very costly?

Does no one possess the required experience and training to begin this business? I cannot tell.

Nevertheless, one thing is certain; this is a business that can pull in a lot of money for individuals who are willing to break the bank. Oh yes! It’s quite capital-intensive because you will need a huge complex, computers and fitness equipment’s, but the profit is always worth the cost and pain.

Being a fitness trainer in Nigeria or across the world is a noble profession because it presents you with a supercool opportunity to meet people from different fields of life including the rich and the poor. Fitness coaching business isn’t just “usual business”, it’s a place where the primary goal is to bring out the best part of every customer in terms of health and fitness.

If you (customer walks into the center) looking skinny on the first day, you should be able to walk out of the gym center with an athletic and well-built body. You should be able to build a super confidence that you have never before experienced. Apart from the monetary reward, it’s a business where you have the chance to make positive impacts on lives. That’s the greatest reward anyone can get.

In this article, I’m going to walk you step-by-step on how to start a fitness business. If you follow our guide till the end, you won’t get stuck in an ugly situation. No one promised it to be easy, but if you see it till the end, it will be well worth it. First you will need to keep a positive mindset. With that, the sky is your starting point. Now, let’s begin the business of the day.

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How to Start a Fitness Business in Nigeria


One top secret of this kind of business is “correct Sample” .In the fitness training business, your best advertisement is yourself. The first sample of the business is YOU, the coach or instructor. If you’re going to train your students or perhaps, customers on how to best get into the best of shapes, you have to at least, achieve yours first. What this means is that, you need to undergo training in a gym center. This is done to acquire the necessary looks, experience and certification. This is and will continue to be the sample of your business.

If you don’t want to appear physically fit in the business, make sure the individuals who will be employed have “the looks” and are masters of their craft. It must be evident in their appearance. This way you get more response when compared to using pot-bellied trainers or People who look like pigs in a farm.


I always advice people like you who wants to start a business to first test the depth of waters before fully “GOING PRACTICAL”. Yes! You have to fully understand what you’re about to get yourself entangled with. If you know you cannot write a fitness training business plan, you must hire a professional who can. The purpose of the business plan to help outline the aims, goals and objectives of the business, startup cost, equipment’s and tools needed while also showing the business’s strengths and weaknesses etc.

The importance of a business plan can never be overemphasized and shouldn’t be overlooked. Overlooking a B-plan is like walking through a street fight blindfolded. Trust me, that’s risky, not a calculated risk you would want to take.

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You need a simple yet standardized gym center where tools, brochure and equipment can be found and easily used. These facilities are what make a fitness training business. In the gym building, you can create sub-sections where services like aerobics classes, yoga session, kickboxing, special training and massage can be done.

Remember, this department has to be divided into different compartments with individual purposes. Let me quickly add that the LOCATION of this business must be taken all seriousness. Ensure it’s in close proximity to potential customers.


If you’re going to take the business as a full time one (involved in the day-to-day running of the business), you definitely cannot do it alone. You need to hire qualified trainers. In fitness training business, you need at least, two types of fitness trainers.

  1. Personal Trainer
  2. Fitness Instructor


The first works directly (one on one) with the client or customer. In some cases, they can visit the client in his home, to assist him with his or her fitness session. On the other hand, the second l is usually done in the center, helping customers train well in their respective sessions.


After the establishment of your fitness training business, there’s will be a pressing need to begin advertisement with immediate effect. For starters, you can run classified ads on newspapers. Print, sponsored posting, guest postings, complimentary cards and fliers. Run lots of blog direct ads and make sure you target customers within the location of the business. Promotion shouldn’t be joked with if you plan to achieve success.


Your fitness business needs an online presence and that can be achieved by creating either a website or a blog. This is how to make money as a personal trainer online. This medium enables your customers to be able to register, browse through different workouts, learn helpful tips and stay updated with contents from your fitness center. In a situation whereby customers are unable to make during the day, he can still go through his session by logging into the blog or website and watch helpful videos.

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Aside from the already stated reasons, having a blog or website can also serve as another way of making money for your fitness business. With Google AdSense and media net, you’ll be able to earn from the website. As your fitness training business grow, so will your website and as a result, attract more sponsors, advertisers and customers.



How to Start a Fitness Business in Nigeria

  • Chrome Dumbbell
  • Jump Ro Stepper Board
  • Stepper Board etc.
  • Motorized Treadmill With Massage
  • Elliptical Orbitrac with seat
  • Magnetic Ball etc.

Your feasibility study and business plan will provide you with the prices and the amount to budget.

A fitness business is a lucrative business that can make you passive income straight into your bank account, especially when you employ a lot of trainers in which you have to worry less about the complaint of an unsatisfied customer. Make sure you have an attractive business name, a catchy motto and provide good quality service that is affordable and top quality. With that, you’ll be able to establish and quickly lift your business to become an authority in the field of fitness and health.

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